Resume - Data-Driven Digital Strategist

Hillary Fuselier

Digital Optimization Specialist

SEO | Website | Digital Platforms | Processes

Over 4 years of experience creating and implementing creative, data-driven SEO Strategies for a diverse portfolio including automotive, law, healthcare, nonprofits, and more. With a solid foundation in data analysis and a proactive approach to SEO strategy development, I am eager to contribute my expertise in website analytics, UX design, and optimization to your team.

Skills

  • Comprehensive Website Analysis
  • Advanced Technical SEO
  • UI/UX Design Principles
  • Targeted Content Writing & Optimization
  • Proficient in HTML, CSS, and Java
  • Data Analysis & Reporting
  • Keyword Research & Competitor Analysis
  • On-Page & Off-Page Optimization Strategies
  • Problem-Solving & Process Enhancement

Tools

  • GA4
  • Google Search Console
  • SEMrush
  • Screaming Frog
  • Chat GPT
  • Frase.io
  • WordPress
  • Google Apps Scripts
  • Looker Studio
  • Excel & Power BI
  • GrapesJS
  • Canva
  • Adobe Suite | Ps, Lr, Ai & Id

Experience

SEO Specialist II | Cars Commerce - Chicago, IL

April 2024 - Present

  • Manage a portfolio of 20+ client websites, overseeing all aspects of their SEO Strategy, ensuring data-driven optimizations that enhance organic traffic, conversion rates, and site usability.
  • Implement on-page and off-page SEO strategies, driving measurable growth in organic traffic, user engagement, and site performance.
  • Conduct in-depth research and analysis using tools like GA4, Google Search Console, SEMrush, and Screaming Frog, to identify opportunities.
  • Monitor site health and technical SEO performance, diagnosing indexation, crawlability, and page speed issues that impact usability and rankings.
  • Develop and present monthly performance reports, leveraging key insights from KPIs, client feedback, and SEO analytics to refine strategies.

    • Contributions:

  • Created SOPs and training materials for our SEO Reporting processes and led a department training.
  • Designed interactive dashboards in Looker Studio, providing real-time insights on keyword trends, site health, and traffic fluctuations, reducing manual reporting time by 40%.
  • GA4 & Google Search Console
  • Looker Studio
  • SEMrush
  • WordPress
  • Google Apps Scripts

SEO Strategist | Click Here Digital – Baton Rouge, LA

March 2022 - May 2024

  • Managed a portfolio of 17 client accounts, overseeing all aspects of their website's performance and search engine optimization strategy.
  • Conducted comprehensive citation analysis to ensure accurate and consistent business information across online platforms.
  • Executed thorough keyword analysis, identifying high-performing keywords relevant to the target audience.
  • Produced in-depth SEO Performance Reports and presented them on monthly and/or quarterly client meetings.
  • Collaborated with a small team to streamline and enhance department-wide reporting processes, increasing efficiency.
  • GA4 & Google Search Console
  • Looker Studio
  • SEMrush
  • WordPress
  • Screaming Frog
  • Google Apps Scripts

Reporting Analyst | S&S Healthcare Strategies – Cincinnati, OH

January 2022 - March 2023

  • Responsible for providing support and direction to the Finance and Chief of Staff departments while working closely with senior leadership.
  • Performed Financial analysis and reconciliations of Accounts Receivable balances exceeding $6 million.
  • Used advanced Excel techniques to create Macros and Power Queries that reduced data processing time by 70%.
  • Worked in multiple software solutions including databases and financial accounting software.
  • Data Analysis & Reporting
  • Problem Solving & Process Enhancement
  • Excel & Power BI
  • SQL & Python

Education & Certifications

B.S. in Marketing - Louisiana State University at Shreveport

A.S. in Business Admin. - Louisiana State University at Eunice

Google Data Analytics Professional Certificate - Google through Coursera